This review is about what your website brings in, not how it looks. We went through the site, your search rankings and your reviews. The site itself has real proof: 11 named projects, schools, a grocery shop, a farm, real commercial jobs. None of it is reaching anyone. The list of pages the site hands to Google has exactly three addresses on it, a thank-you page, a finance page and a projects page. Your homepage isn't one of them. There are smaller things too. The homepage states two different SEAI grant amounts on the same screen. It's all detailed below, and most of the fixes are already written out for you.
Semrush tracks zero keywords for esolar.ie in Ireland. Not "ranking poorly", zero, no data at all. The only search result anywhere in the world tied to this domain is people in the UK searching "humm.ie", your finance partner's own website, landing on your finance page. That's not a ranking problem to fix search by search. It's a discovery problem: the site's sitemap, the list of pages it hands to Google, contains exactly three addresses.
| Page Google was given | What's missing | |
|---|---|---|
| /thank-you/ | A form-confirmation page. Not a page anyone searches for. | Listed |
| /humm-finance/ | Your only live search result anywhere, and it's for someone else's brand name. | Listed |
| /projects/ | Where your 11 real jobs live. Listed, but nothing points Google here for a buying search. | Listed |
| / (homepage) | Not in the sitemap at all. | Missing |
| Why Go Solar | Listed in the site's own footer navigation. Not in the sitemap. | Missing |
| Services | Same again. Not in the sitemap. | Missing |
284 different websites link to esolar.ie, real, built-up trust that took years to earn. Right now almost none of it has anywhere to point, because the pages that would earn a ranking for "solar panels dublin" or any buying search aren't on the list Google was given.
The projects page lists eleven named jobs with real detail, panel counts, inverter models, the kind of specificity most installer sites never bother to publish. These are the gaps between that real work and what reaches anyone searching for it.
None of this is a design problem, and none of it can be seen by looking at the site. A sitemap missing its own homepage, and two different grant figures on one page, are the sort of thing that's normally part of the job when someone is paid to look after a website month to month.
None of this needs a redesign. Each fix below is ready to hand to whoever manages the site.
Start at the top. The first two blocks are small jobs for whoever manages the site. The bottom block is where the growth is.
0 confirmed Irish Google rankings for a site with 284 sites linking to it.
3 pages listed with Google, out of at least 6 real pages on the site.
11 named, specific projects with nowhere for a search to land on them.
There's no existing ranking number to report here, which is itself the finding: the site currently earns nothing from Google, not because the work isn't there, but because Google was never shown most of it. For scale, just the search "solar panels dublin" alone runs to several hundred people a month typing it in. You know your close rate and what a job like the Kentstown or Kilcock installs was worth. That's the sum worth doing on your side once the pages are actually listed.
A sitemap missing its own homepage isn't a one-off glitch, it's the kind of thing that needs someone checking it periodically. Whatever caused it once can happen again, and each month it goes unnoticed is a month the site's real 284 linking sites earn nothing.